Lesson 101: What Is Branding and Why Is It Important?

There are many misconceptions about what branding is and why it’s essential for your business. For example, a common myth is that it’s solely about the logo. When actually, it involves much more.   

Essentially, branding is how your business identifies itself. Besides the company colors and logo design. It also involves your customer’s experience, connection, communication, reputation, mission, and teamwork. Branding shapes your business inside and out. It is the DNA.   

Let’s break down four reasons why branding is vital for the success of your business.

1. Building Audience 

Connection is the goal when building a following. Branding helps draw your audience to you. It ultimately introduces your business before anything else. This area is much easier to develop with consumer relatability.  

2. Loyalty 

We all want repeat customers. So when a consumer is pleased with your product, services, and or overall experience. They will most likely come back. We call this brand loyalty (our client Chef Joya is an excellent example of this!). Maybe it’s not just the product, but also the excellent customer service and communication. It can also involve how you handled a misunderstanding. But, overall, people come back because there is something consistent happening that they enjoy.  

3. Employee Confidence

Branding isn’t only about appealing to your customers. It is about making your employees and team comfortable too. A welcoming and consistent work atmosphere will be significant with your customers. It’s a domino effect.  

Employees are also representing your brand. So taking good care of your team is a part of the big picture. Make sure they have a good reason to be proud and motivated. Investment in your team is a winning formula.  

4. Stand Out From The Crowd 

There are endless business opportunities out there. Walk your prospective consumers and collaborators directly to you by having a great brand identity. It will help you shine bright among others whose brand isn’t as strong.  

Lessons Learned 

So let’s recap—

Branding is more than your logo. Check.  

Branding is important. Very important. Check.  

Small Business or Big Business, we all need it; whether you started three months ago or if you have been in business for 15 years.  

Continuous attention to your brand will be a considerable part of your success. There will always be moving parts. So stay ready to always win with a solid identity.  

JSW Media Group offers brand consultations for both new and existing businesses. If you need help with your new brand or a refresh, we’re here to help. Feel free to reach out to us and schedule your consultation today.

Header photo by Austin Chan on Unsplash